Rita Katona is the Co-Founder and Chief Brand & Innovation Officer of So Good So You, a Minneapolis-based company producing organic, plant-based probiotic juice shots. Founded in 2014 with her husband, Eric Hall, the company's intent is to improve health through nutrition, aiming to make plant-based nutrition convenient while reducing environmental impact . A former yoga/barre instructor, she developed sustainable packaging (BtrBtl™) and grew the brand into a national wellness leader. The biodegradable packaging is designed to break down in landfills in 5-7 years.